In this note

01 · Improve the whole journey02 · Adopt what fits03 · The takeaway
01

Improve the whole journey

A modern homepage alone is not enough. Response workflows, product information, payments, follow-up and internal coordination all influence the guest experience.

02

Adopt what fits

The best tools match the team's capacity and the customer's behavior. Simple systems used consistently outperform complicated systems ignored after launch.

03 · Perspective

Technology should reduce friction for both the traveler and the people serving them.

Make it practical

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